Process snapshots

Visual fragments and interface explorations across projects for different contexts and audiences.

Projects developed for different audiences and contexts, from consumer-facing products to solutions for organizations in sectors such as energy and financial services.

Work that combines research, strategy, and execution to shape clearer and more meaningful experiences.

Loan flow exploration
Loan acquisition: contracting process and proposal simulation.
Visual interface exploration
Internal energy credit allocation system: creation and processing of flows.
Drafts and work notes
Visual explorations and results of an experiment in loans.
Lemon documentation material
Content and documentation in the Lemon ecosystem.
Screens of the Lemon Energy app
Lemon site in mobile version: focus on the digital product and simulation associated with the value proposition.
Lemon loading animation
Loading microinteraction: product presentation during waiting moments.
Flow map and screens
Redesign of the e-commerce payment and checkout process.
Composition of product screens in a desktop context
Lemon website homepage: highlight on the value proposition in sustainability and social proof section (community).

Next projects

Onboarding: When the service begins after the sale

Onboarding: When the service begins after the sale

Product discovery • UX design • Launch

How we structured Lemon's post-signup journey so customers understood where they stood — and why it was worth the wait.

 Acquisition: When the problem wasn't the interface

Acquisition: When the problem wasn't the interface

User research • Product strategy • Journey design

Redesign of Lemon's acquisition journey based on research and structural diagnosis — 4x increase in conversion.